Jamie
Barbarossa
213 Nanjing Xi Lu
Shanghai
Wednesday September 14, 2005
Dear Jamie
RE: Service standards when things go wrong
I’ve been to Barbarossa many a time, and we have met briefly on a couple of occasions. By and large it’s a lovely experience, and one of my favourite bars in Shanghai. Like many places though, all’s well when things are going smoothly, but when something out of the ordinary happens, things can start to go wrong. I am sorry enough to have come across one such problem at Barbarossa, which I now write to you to explain. I’m not sure if you’re the general manager or manager there, but have some faith that if this letter does indeed arrive with you, then my words will not be wasted.
This Sunday night just gone, I took 8 friends to Barbarossa after dinner, and treated them to cocktails on your second floor. Annie usually looks after me, but this night she was not on duty. The service was fine, and the cocktails were mixed well. When we set off to leave though, I came across problems, which have disappointed me greatly.
It was raining heavily when we left. Whilst most of my friends had umbrellas, I did not. Conveniently, I saw the large yellow Barbarossa umbrellas, and asked door staff if I could use one on the way to my taxi. They said that I could, so long as I returned it to the gate staff. Quite happily I trouped out, offering shelter to a friend, given your umbrellas are rather massive.
Upon reaching my taxi, which your doorman had kindly pulled over for me, a sudden gust of wind blew and broke the umbrella. I wasn’t doing anything other than holding it in a perfectly normal fashion. Quite possibly it was due to the large size of the umbrella, and especially high winds that night. Embarrassed I handed it to the gate man, and proceeded to see my friends off and leave. The gate man however informed me that I wouldn’t be able to leave until I had paid RMB300, and he blocked my path to the taxi. From this point on I am getting soaked in the rain.
I wasn’t quite pleased with paying RMB300 for one of your guest umbrellas, especially given that my various friends’ RMB10 umbrellas were doing just fine, I’d only used yours for the short walk as your guest, and that I’d just personally spent RMB600 on drinks. Unable to leave, I asked for the manager, who I was informed was running over. Still not arrived, I told the gate man to ask the manager to hurry up, to be told again that he was already running over. A while later, two men strolled up. Neither were the manager, and both insisted that I pay, having broken your umbrella. I requested that the manager come out.
After some argument, and getting even more wet, I headed towards the restaurant to take shelter and find the manager myself. On the bridge, I came across a fellow proclaiming himself as the assistant manager. By this point I was pretty angry. He wanted to walk me to the gate and take a look at the umbrella. He didn’t speak English, the best he offered up was “you speak china?”. I explained to him that I was his guest, I was getting wet, and that I wasn’t paying for an umbrella that had been lent to me for five minutes.
Now communicating in Chinese with the aid of a friend of mine to translate, he said that he could sort out the matter. Quite what this meant other than “I’m sorry you’re free to go”, I’m not so sure, as he still wanted me to go out and look at the broken umbrella, as if this would give him vital clues as to how to solve the mystery. After further argument in the rain, where I pointed out that it was getting later and I was getting more and more wet. At this point he asked for my phone number, which I presumed to mean that he wasn’t going to require money from me. I agreed, on the condition that he give me his name. He got scared by this, and refused, insisting again that I give him my phone number. After further debate, he told me that his name was ‘gong’, and I gave him my name and phone number. After this, I took another Barbarossa umbrella, and this time successfully made it into a taxi. By this time, it was half past midnight, on a very wet Sunday night. Not an ideal end to the night. Some of my friends had waited on in the rain to make sure it was ok. Other than delaying their journey home, I was embarrassed, especially having chosen to take them to Barbarossa as my preferred venue.
On Monday lunchtime I called and asked for Annie, who I was told was still off. I hope she hasn’t left you. I asked for the manager, and was put through to someone who half spoke English. I told her that I wanted to make a complaint, and asked that you call me. She said that “if she saw you” she would ask you to call me. It now being Wednesday lunchtime, I haven’t received a call, and I’m through with calling to track you down myself.
I am writing you this letter because I do like Barbarossa, and I believe that it is important that management know when customers come across problems. Having taken the time and effort to first contact you and then write this letter, I do expect a response by return.
As a suggestion, here are my impressions as a customer as to what I would have preferred:-
1. the gate keeper to have acknowledged that the broken umbrella was not due to my misuse, not asked me for RMB300, and not physically prevented me from climbing into a taxi
2. the gate keeper to have called out the manager, not two unhelpful chaps who also physically prevented me from entering a taxi
3. whoever came out from within the bar, to have brought another umbrella for me to keep me from getting more wet
4. whoever came out from the bar, to have put me straight into a car, perhaps with an exchange of phone numbers
5. the assistant manager would know how to communicate in English, and would give me his card upon meeting me, rather than try to remain anonymous
6. everyone could have treated me like a valued customer, as opposed to treating me like a vandal
7. a manager should have been briefed as to the incident on Monday morning, and I receive a call to discuss
8. after my telephone call to complain on Monday, the manager be informed immediately, rather than “if I see him”. I would hope to receive a return phone call within two hours of my complaint, and for the manager to have already been briefed by his staff. Not receiving a return call within 48 hours is very disappointing.
Overall, the event got me really quite angry, getting tired and wet in the rain. I really very seldom get angry. In six months of being in China, and many fascinating incidents, I’ve only got angry one other time. And it’s only this one time at Barbarossa that I got angry enough to get vocal and shout. It’s fair enough that management aren’t around to speak to at midnight on a Sunday. But that you’re so inaccessible that I feel I must write rather than have a telephone conversation with you begs belief.
I await your response, or one from someone else in management at Barbarossa, and wish you the best in continuing to run what really ought to be my favourite bar in Shanghai.
Yours faithfully,
KW