Short translation - operational performance improvement, at auto parts manufacturer

Thanks Eason - good idea to look on the McKinsey site!  I found more articles on the McKinsey Quarterly Chinese edition.

 

改善中国一家汽车配件制造商的运营业绩

客户问题
中国一家领先的汽车配件制造商出现了历年首次亏损，求助麦肯锡协助其扭转亏损局面。

麦肯锡咨询内容
麦肯锡从价值链的角度研究了该公司的当前业绩，与行业最佳做法进行了比较。随后，为客户确定了降低成本的机遇和增长潜力，确定了总体业绩增长的范围。我们还制定了短期 （6 个月） 和中期 （18 个月）的业绩改善举措，设计了变革方案来实现增长潜力，并在华北地区进行了旨在提高短期销售业绩的试点，同时在两家工厂推行了取消瓶颈的计划。

项目成效
通过业绩改善（制造业务外包/取消制造业务的瓶颈和改进市场营销），该项目为客户创造了切实而持久的价值。计划启动后仅仅 4个月，试点工厂的销售额

 

Improving operational performance at an auto parts manufacturer in China

A leading Chinese auto-parts company realized its first loss ever and needed help turning around its operations.

McKinsey studied the company's current performance along the value chain and benchmarked it against industry best practices. We identified cost-cutting opportunities and growth potential, and scoped overall performance improvement. We also identified near-term (6 months) and mid-term (18 months) performance improvement measures, designed a change program for capturing potential, conducted a pilot in northern China to boost short term sales performance, and conducted a de-bottlenecking program at two plants.

The project delivered specific, sustainable value to the client through performance improvement (sourcing, manufacturing/de-bottlenecking in manufacturing, and marketing). Sales in the pilot jumped more than 20 percent just four months following launch. National sales jumped 13 percent in the first year of implementation.

Vocab

Mandarin              English                     Pinyin          

改善                                     improve                                          gai3shan4

制造商                                 manufacturing company                   zhi4zao4shang1

运营业绩                             operational performance                 yun4ying2ye4ji1

价值链                                 value chain                                      jia4zhi2lian4

行业最佳做法                     industry best performance               hang2ye4zui4jia1zuo4fa3  

降低成本的机遇                 cost cutting opportunities                 jiang4di1cheng2ben3 de ji1yu4

增长潜力                             growth potential                              zeng1zhang3qian2li4

改善举措                             improvement measures                    gai3shan4ju3cuo4

试点                                     pilot / trial                                       shi4dian3

瓶颈                                     bottleneck                                      ping2jing3

取消瓶颈                             de-bottleneck                                 qu3xiao1 ping2jing3

持久的价值                         sustainable value                             chi2jiu3 de jia4zhi2