More McKinsey China articles

The following are new articles from the Quarterly special edition "Serving the new Chinese consumer." You are receiving this e-mail, which highlights all the newly posted content from the edition, as a benefit for being a subscriber to the Asia alert.
Lessons from a global retailer: An interview with the president of Carrefour China Jean-Luc Chéreau discusses the French company's experiences as its hypermarkets spread out from China's biggest cities to the vast hinterland. Building brands in China Chinese shoppers love brands but don't purchase them consistently. Market research shows the way forward. (Premium) Marketing to China's hinterland The country has hidden reserves of consumer buying power. But they are hard to reach. (Premium) Understanding China's teen consumers Teenagers in China fall into several distinct segments, so companies must identify the right group and tailor their marketing approach accordingly. (Premium)		Also of Interest View the table of contents for the full list of articles that appear in the issue.
Did you miss the articles in the last Asia alert? Shaping China's home-improvement market: An interview with B&Q's CEO for Asia What executives are asking about China: From entry to execution (Premium)